COVERGIRL Spec Ad
COVERGIRL has a distinctive branding language that has driven the makeup giant to become easily recognizable since 1961. Working with a copywriter named Mairin McLaughlin, the True You Match lipstick spec ad below was created. We’re going for a 'fun, stylish, promotional' tone while targeting women who wish to enhance their natural beauty.
The COVERGIRL True You Match lipstick is a brand-new type of lipstick that matches the wearer’s natural lip color and then enhances it with reflective pigments. The lipstick also hydrates the lips to keep them healthy and soft.' Using this description, the ad aims to give off a warm and inviting feeling using golden and bronze tones. (Photoshop)
The image above and below were used to create the final spec ad at the top. I ended up choosing the model’s photo above because of the more natural tone to her look and the fact that she had less makeup than other model photos I could find for this project. Color corrections and a logo change were necessary to create the tone Mairin was looking for, and also because COVERGIRL changed their branding recently.
